Dentsu employee dies of overwork
Marketing•17 October 2016
All news
All news
KERRIS Group appoints new director
17 October 2016
Takeda Polska's Febrisan ad in superhero comic style
Marketing•13 October 2016
Nestlé creates new venture with R&R
Investments•13 October 2016
BMW showcases self-driving motorcycle for the future
Marketing•13 October 2016
Apple and Deloitte launch strategic partnership
Marketing•30 September 2016
DoubleClick: ReveScore first technology partner in CEE
Marketing•12 September 2016
Ralph Riviera Named Managing Director, Eurosport Digital
People•8 September 2016
Zortrax appoints On Board Think Kong for global communications
Marketing•8 September 2016
PAYBACK partners with optivo for email marketing
Marketing•5 September 2016
Borussia Dortmund partners with Polish food brand U Jedrusia
Marketing•26 August 2016
Quote of the daymindset
I’d rather be optimistic and wrong than pessimistic and right.
Principle of the day
Hofstadter’s law
It always takes longer than you expect, even when you take into account Hofstadter’s law; plans should include buffers.
Douglas HofstadterAmerican cognitive scientist and authorSource: Hofstadter’s law
Quote of the daybrand purpose
People don’t buy what you do; they buy why you do it.
Quote of the daystrategic choice
The essence of strategy is choosing what not to do.
Principle of the day
Scarcity
Limited availability can increase perceived value, but scarcity claims must not be false.
Robert CialdiniAmerican psychologist and author on social influenceSource: Principles of Persuasion
Natalia Gębska – from Gdansk Heat Energy Company to AirHelp
People•25 August 2016
IgnitionOne wins Digiday Signal Awards for scoring-based platform
Konkursy•24 August 2016
HBO announces winner of digital media tender
Pitches•23 August 2016
BASF announces winner of tender
Pitches•19 August 2016
Will mobile payments 'bury' cash?
Trends•19 August 2016
Nike's 'Iron Nun' in Latest ad Campaign: 'Small Steps Lead to a Marathon'
Reklama•16 August 2016
MSLGROUP Reappointed as Exclusive PR Partner for Golden Drum
Konkursy•16 August 2016
Visa launches wearable payment tech. Could you pay with a watch?
Technology•12 August 2016
Subway Launches New Logo. Is Simplicity the New Trend?
Branding•10 August 2016
Samsung invests in influencers and lifestyle context
Pitches•9 August 2016
Bentley, Rolls-Royce, Jaguar – gadgets everyone can afford
Curiosities•8 August 2016
Dentsu Aegis Network Polska begins collaboration with XTB
Pitches•8 August 2016
From Google to SalesTube – Joanna Czekaj
Career•5 August 2016
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