Rio Olympics - 10 Most Shared "Olympic" Ads [VIDEO]
Marketing•4 August 2016
All news
All news
Michelle Obama sings... with James Corden [VIDEO]
4 August 2016Instagram launches disappearing videos like Snapchat
Trends•3 August 2016
Google Poland and Skanska Group top students' most attractive employers list
Raporty•3 August 2016
Facebook tests new ad formats in live streams, threatening traditional TV
Social Media•3 August 2016
LEWIS appoints new managing director in Poland
People•1 August 2016
Starcom wins ZT Kruszwica media bid again
Pitches•29 July 2016
Fake apps in Google Play. How to avoid being tricked?
Guides•28 July 2016
Ice Bucket Challenge helped identify gene linked to ALS
Research•28 July 2016
Generation Y, Generation X, Baby Boomers – How They Shop [REPORT]
Raporty•26 July 2016
Platforma nc+ appoints new CFO Frédéric Berardi
People•25 July 2016
Principle of the day
Pareto principle (80/20 rule)
The Pareto principle states that a minority of causes often accounts for a majority of effects; in marketing, identify the customers, channels and actions with the greatest impact.
Vilfredo ParetoItalian economist associated with the 80/20 principleSource: Applying the Pareto Principle in Your Marketing—the 80/20 Rule
Quote of the dayproductivity
Time is the scarcest resource, and unless it is managed, nothing else can be managed.
Quote of the daynonconfrontational advantage
In blue oceans, competition is irrelevant because the rules of the game are waiting to be set.
Principle of the day
Network effect
A product becomes more useful as the number of relevant users or partners grows; supply and demand must be designed together.
Source: Network effect
Quote of the dayoperational standards
Without a standard there is no logical basis for making a decision or taking action.
Yahoo's End?
Investments•25 July 2016
Facebook earns over two thirds of global social media ad revenue
Raporty•25 July 2016
Samsung blends national anthems for Rio Olympics [VIDEO]
Film•22 July 2016
Messenger surpasses 1 billion active users
Curiosities•21 July 2016
Mastercard changes logo for first time in 20 years
Branding•18 July 2016
Chief Marketing Technologist - New Role in Marketing
Marketing•8 July 2016
VR – the next big thing in advertising?
Marketing•7 July 2016
Hypermedia linked by Isobar wins Gillette digital content brief on 25 markets
Marketing•6 July 2016
IPRN welcomes 7 new PR agencies from around the world
Marketing•1 July 2016
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