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Rich Media in Europe: Data, Trends, and Market Potential in 2025

25 August 2026

Principle of the day

Unintended consequences

Unintended consequences can undermine an intended effect; test reactions and side effects before a campaign.

Robert K. MertonAmerican sociologist who wrote about unintended consequences of social actionSource: Unintended consequences

Quote of the dayleadership

Patience is a virtue, and I’m learning patience. It’s a tough lesson.

Elon MuskFounder of SpaceX and CEO of TeslaAttributedView profile: Tesla

Quote of the dayuncontested market space

It is about creating and capturing uncontested market space, thereby making the competition irrelevant.

Renée MauborgneAmerican INSEAD strategy professor and co-creator of the blue ocean conceptSource: What Is Blue Ocean Strategy?

Principle of the day

Social proof

Under uncertainty, people observe others’ behavior; social proof must be truthful, current and relevant to the audience.

Robert CialdiniAmerican psychologist and author on social influenceSource: Principles of Persuasion

Quote of the dayactivity fit

Competitive advantage grows out of the entire system of activities.

Michael PorterAmerican Harvard Business School professor and scholar of competitive strategySource: What Is Strategy?

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