This year’s 23rd edition of Golden Drum will be completely different from previous editions. The festival relocates from Portorož to Ljubljana, and its format expands beyond advertising to encompass the entire creative industry. MSLGROUP’s role includes strategic advisory for the repositioning of Golden Drum and communicating the event to the marketing community across 37 markets in Europe, Russia, and the Middle East.

New Format and New Location

The event brings together over 900 experts from the marketing industry, along with designers, young talents, and students. Over four days, the festival offers a wide range of programs featuring numerous renowned and award-winning speakers, as well as the largest review of campaigns completed over the past year.

Golden Drum aims to guide marketers toward new development paths, showcase best practices, and initiate discussions on key topics relevant to the industry. The theme for this year’s edition is “Inspired to Inspire.”

Mojca Briščik, General Director of the Golden Drum Festival and Managing Director of the Slovenian Advertising Chamber:

The Golden Drum Festival transcends advertising and ventures into the broader world of creativity. At this particular moment, we need an agency that will be a trusted advisor and strategic partner in the transformation process. MSLGROUP, supported by the Publicis Group, helps us redefine the character of Golden Drum and effectively communicate the new festival format.

Golden Drum 2016 with a New Format and Exclusive PR Partner

Sebastian Hejnowski, CEO of MSLGROUP in Central and Eastern Europe:

High standards in judging, a jury composed of top-tier experts, inspiring themes, and speakers are the best references for Golden Drum. The festival is a strong brand open to changes in the communication world. Together with the organizers, we want to co-create the success story of Golden Drum as the most important event in the creative industry in the region.

The 23rd International Creativity Festival Golden Drum, organized by the Slovenian Advertising Chamber, will take place from October 18 to 21, 2016 in Ljubljana, the Green Capital of Europe 2016, in Slovenia.

Summary

MSLGROUP has been reappointed as the exclusive PR partner for the Golden Drum festival, which in its 23rd edition changes its format from advertising-focused to one covering the entire creative industry and moves from Portorož to Ljubljana—the Green Capital of Europe 2016. The agency is responsible for strategic advisory during the event’s repositioning and for communications across 37 markets in Europe, Russia, and the Middle East.

The festival annually gathers over 900 experts, designers, and students, and this year’s guiding theme is “Inspired to Inspire.” The event will take place from October 18–21, 2016.