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Appointments • 24 September 2026

Havas Media Network creates head of AI transformation role, Maria Zalewska takes the job

Havas Media Network has created a new head of AI transformation position, filled by Maria Zalewska. The expert with more than 15 years of consulting experience will be…

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Principle of the day

Unintended consequences

Unintended consequences can undermine an intended effect; test reactions and side effects before a campaign.

Robert K. MertonAmerican sociologist who wrote about unintended consequences of social actionSource: Unintended consequences

Quote of the dayquality leadership

The job of management is not supervision, but leadership.

W. Edwards DemingAmerican statistician and quality-management expertAttributed

Quote of the dayrepeat customers

Whatever you do, do it well. Do it so well that when people see you do it, they will want to come back and see you do it again, and they will want to bring others and show them how well you do what you do.

Walt DisneyAmerican entrepreneur, animator, and co-founder of The Walt Disney CompanyAttributedView profile: Disney

Principle of the day

Miller’s law

Working memory is limited; instead of overloading the audience, chunk information and guide people step by step.

George A. MillerAmerican cognitive psychologistSource: Miller’s Law

Quote of the daycustomer orientation

‘What is our business?’ is not determined by the producer but by the customer.

Peter DruckerAustrian-American management thinker and authorAttributed
Appointments
People16 March 2026

PUBLICIS GROUPE POLSKA – One Promotion, Two Hot Areas

Michał Wilczyński, associated with Publicis Groupe Polska since 2008, is promoted to the newly created position of Digital Retail Media Investment Director within PMX structures. This promotion not only rewards over a decade of building negotiation competencies in digital but also sets the direction

AI in marketing
Marketing4 May 2026

GEO – Generative Engine Optimization. Why brands that ignore it will lose tomorrow's customers they can't even see today

Over 800 million users a week use AI-powered tools, yet 47% of brands still have no visibility strategy for this channel. Generative Engine Optimization – GEO – is a new marketing discipline that determines whether your brand appears in AI-generated answers or disappears from the radar of the next generation of customers.

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Reach, schedules, ad formats and market moves.

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Shifts, technologies and audience habits worth watching.

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Pitches
Pitches27 February 2026

Porsche Polska picks GONG after agency review

Porsche Polska has appointed creative agency GONG, part of the Group One communications group, as its partner for full brand communications in Poland under a three-year agreement covering the full spectrum of activities - from central (above-the-line) campaigns, through dealer network communications, to bespoke activities. This strategic partnership marks a new chapter in the history of Porsche Polska, which has operated as an independent subsidiary of Porsche AG with its headquarters in Warsaw since 1 January 2025.

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Marketing31 March 2026

SPRITE - "It's That Fresh" is the new brand identity for Gen Z

What is happening with brands?

Campaigns, team changes and marketing decisions.

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Quote of the daypersistence

Never give up on a dream just because of the time it will take to accomplish it. The time will pass anyway.

H. Jackson Brown Jr.American authorAttributed

Principle of the day

Customer focus

Start with the customer problem and evidence of need, then design the message, product and channel.

Source: Customer Journey Mapping

Quote of the dayquality responsibility

Quality is everyone’s responsibility.

W. Edwards DemingAmerican statistician and quality-management expertAttributed

Quote of the daycustomer value

Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.

Philip KotlerAmerican marketing professor and author of business textbooksAttributed

Principle of the day

Goodhart’s law

When a measure becomes a target, it ceases to be a good measure; KPIs should be paired with quality controls and broader context.

Charles GoodhartBritish economist associated with Goodhart’s lawSource: What is Goodhart’s Law?

Numbers that describe the market

The latest reports, studies and analyses from the marketing industry.

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Guides
Guides25 February 2026

How to Increase Sales with TikTok in 4 Steps

A new FocalData study shows that Polish entrepreneurship is undergoing a digital revolution. One third of SMEs increased sales thanks to TikTok, and 30% began foreign expansion. Here is a practical guide on how to harness this potential.

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