Takeda Polska sp. z o.o., manufacturer of the medicine Febrisan for cold and flu symptoms, has unveiled a new TV commercial for its brand. The script, creative concept, and supervision of production and post-production were handled by Agency KORE.

Comic-style approach and campaign slogan

The Takeda spot draws on the convention of superhero comics and their film adaptations. This storytelling approach highlights Febrisan’s core function — enabling anyone to fight off cold and flu symptoms instantly, just like a superhero. The ad emphasizes the medicine’s speed and effectiveness, reinforced by the tagline “Febrisan effective here and now.”

Campaign reach: TV and internet

The advertising campaign includes television (30- and 15-second spots, sponsored billboard) and online platforms (ads in VoD services).

Production team

The creative concept of the ad was developed by Agency KORE, which won the tender for this assignment. The spot was produced by MoonStudio, while media buying was managed by the media agency OMD.

Febrisan ad in comic book style

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The company Takeda, headquartered in Osaka, Japan, is a global enterprise focused on research and development. As Japan’s largest pharmaceutical company and a key industry leader, Takeda aims to improve people’s health worldwide by delivering leading innovative medical solutions.

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Summary

Takeda Polska’s new Febrisan ad embraces the visual style of superhero comics and their film adaptations. The hero, like a superhero, defeats the first symptoms of cold and flu, emphasizing the medicine’s fast action and the tagline “Febrisan effective here and now.”

The campaign runs on television — including 30- and 15-second spots and a sponsored billboard — as well as online platforms, with ads appearing in VoD services. The creative concept was developed by Agency KORE, production was handled by MoonStudio, and media buying by OMD.