Marketing

Marketing

Super Bowl - sport's big event and... advertising. See the viral ads!

12 September 2026

CHERY and Lewandowski - A Global Alliance for Families. "We Share the Same Values"

Finance•19 May 2026

GOOGLE POMELLI - AI Tool Now Available in the UK. How Does Artificial Intelligence Build Campaigns Aligned with Brand DNA?

Marketing•13 May 2026

ASICS Enters Beauty Without a Single Cosmetic. 'Get The Glow' Is a Campaign the Industry Has Never Seen

Social Media•13 May 2026

Why Are You Paying 400% More for "Ordinary" Coffee? - Premium Mediocre Marketing, or the Mechanism That Spends Your Budget in Silence

Digital•12 May 2026

LAVAZZA — Official Coffee of the Internazionali BNL d'Italia 2026

Marketing•12 May 2026

Influencer Marketing in 2026: The Human Factor Beats Algorithms

Social Media•8 May 2026

Gen Z Doesn't Buy Products. It Buys Meaning — and It's Rewriting the Rules of Retail

Social Media•7 May 2026

ZEN.COM and Mastercard with Messi — "Precision and Control" as the New Language of Fintech

Marketing•7 May 2026

City Marketing: How Did Shakira's Copacabana Concert Become a City Branding Textbook?

Trends•5 May 2026

DRUTEX – Bytów giant enters a new dimension of communication

Marketing•4 May 2026

Quote of the daystrategy

The best way to predict the future is to create it.

Peter DruckerAustrian-American management thinkerAttributed

Principle of the day

Parkinson’s law

Work expands to fill the time available for its completion; time constraints can counter process bloat.

Cyril Northcote ParkinsonBritish historian and author associated with Parkinson’s lawSource: Parkinson’s law

Quote of the dayaction

The way to get started is to quit talking and begin doing.

Walt DisneyFounder of The Walt Disney CompanyAttributedView profile: Disney

Quote of the daytechnology change management

…know what must change and what must endure.

Ginni RomettyAmerican business executive and former CEO and chair of IBMSource: Cultivating good power with longtime IBM CEO Ginni Rometty (TED transcript)View profile: IBM

Principle of the day

Occam’s razor

Do not multiply explanations beyond necessity; prefer the simplest explanation consistent with the evidence, but do not replace testing with simplicity.

William of OckhamMedieval philosopher and logician associated with this methodological principleSource: Brzytwa Ockhama

Marketing 2026: AI Agents, Micro-Communities and the End of the 'Vanilla Content' Era — Here's What's Changing the Industry

Digital•7 April 2026

Super Bowl - sport's big event and... advertising. See the viral ads!

CHERY and Lewandowski - A Global Alliance for Families. "We Share the Same Values"

GOOGLE POMELLI - AI Tool Now Available in the UK. How Does Artificial Intelligence Build Campaigns Aligned with Brand DNA?

ASICS Enters Beauty Without a Single Cosmetic. 'Get The Glow' Is a Campaign the Industry Has Never Seen

Why Are You Paying 400% More for "Ordinary" Coffee? - Premium Mediocre Marketing, or the Mechanism That Spends Your Budget in Silence

LAVAZZA — Official Coffee of the Internazionali BNL d'Italia 2026

Influencer Marketing in 2026: The Human Factor Beats Algorithms

Gen Z Doesn't Buy Products. It Buys Meaning — and It's Rewriting the Rules of Retail

ZEN.COM and Mastercard with Messi — "Precision and Control" as the New Language of Fintech

City Marketing: How Did Shakira's Copacabana Concert Become a City Branding Textbook?

DRUTEX – Bytów giant enters a new dimension of communication

GEO – Generative Engine Optimization. Why brands that ignore it will lose tomorrow's customers they can't even see today

AUDI Q3 – Morgan Freeman Says "Yes" and Changes the Rules of the Game in Car Advertising

McDonald's: How the Golden Arches Conquered the Internet and Changed the Rules of Marketing

Coachella 2026 – How Brands Conquered the Desert and Revolutionised Experiential Marketing

BAD PORTIER launches the CARBON jacket. "You can't control what happens to you. You can only control what you wear"

818 Tequila – How Did Kendall Jenner Turn an Area Code into a Lifestyle Empire?

TOP 5 ads that kept Great Britain glued to the TV

Affiliate Marketing - How Gymshark and Olaplex Built Empires on Influencers?

Unilever dropped advertising agencies. What it did instead surprised the entire industry

Marketing 2026: AI Agents, Micro-Communities and the End of the 'Vanilla Content' Era — Here's What's Changing the Industry

ChatGPT for Marketers – 50 Prompts That Will Transform Your Work

Jokes That Build Brands: How Big Companies Earn Millions of Impressions on April Fools' Day

SPRITE - "It's That Fresh" is the new brand identity for Gen Z

Super Bowl - sport's big event and... advertising. See the viral ads!

CHERY and Lewandowski - A Global Alliance for Families. "We Share the Same Values"

GOOGLE POMELLI - AI Tool Now Available in the UK. How Does Artificial Intelligence Build Campaigns Aligned with Brand DNA?

ASICS Enters Beauty Without a Single Cosmetic. 'Get The Glow' Is a Campaign the Industry Has Never Seen

Why Are You Paying 400% More for "Ordinary" Coffee? - Premium Mediocre Marketing, or the Mechanism That Spends Your Budget in Silence

LAVAZZA — Official Coffee of the Internazionali BNL d'Italia 2026

Influencer Marketing in 2026: The Human Factor Beats Algorithms

Gen Z Doesn't Buy Products. It Buys Meaning — and It's Rewriting the Rules of Retail

ZEN.COM and Mastercard with Messi — "Precision and Control" as the New Language of Fintech

City Marketing: How Did Shakira's Copacabana Concert Become a City Branding Textbook?

DRUTEX – Bytów giant enters a new dimension of communication

GEO – Generative Engine Optimization. Why brands that ignore it will lose tomorrow's customers they can't even see today

AUDI Q3 – Morgan Freeman Says "Yes" and Changes the Rules of the Game in Car Advertising

McDonald's: How the Golden Arches Conquered the Internet and Changed the Rules of Marketing

Coachella 2026 – How Brands Conquered the Desert and Revolutionised Experiential Marketing

BAD PORTIER launches the CARBON jacket. "You can't control what happens to you. You can only control what you wear"

818 Tequila – How Did Kendall Jenner Turn an Area Code into a Lifestyle Empire?

TOP 5 ads that kept Great Britain glued to the TV

Affiliate Marketing - How Gymshark and Olaplex Built Empires on Influencers?

Unilever dropped advertising agencies. What it did instead surprised the entire industry

Marketing 2026: AI Agents, Micro-Communities and the End of the 'Vanilla Content' Era — Here's What's Changing the Industry

ChatGPT for Marketers – 50 Prompts That Will Transform Your Work

Jokes That Build Brands: How Big Companies Earn Millions of Impressions on April Fools' Day

SPRITE - "It's That Fresh" is the new brand identity for Gen Z

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