Super Bowl - sport's big event and... advertising. See the viral ads!
Marketing•12 September 2026
All news
All news
Havas Media Network creates head of AI transformation role, Maria Zalewska takes the job
24 September 2026
Rich Media in Europe: Data, Trends, and Market Potential in 2025
Digital•25 August 2026
ARKEUS - Raises €15.5 Million to Revolutionise AI Perception. "Machines Still Operate Blindly. This Is Exactly the Problem We Set Out to Solve"
Digital•22 May 2026
CHERY and Lewandowski - A Global Alliance for Families. "We Share the Same Values"
Finance•19 May 2026
TIKTOK WORLD '26 – From content discovery to a full-fledged AI-powered business growth engine
Social Media•15 May 2026
GOOGLE POMELLI - AI Tool Now Available in the UK. How Does Artificial Intelligence Build Campaigns Aligned with Brand DNA?
Marketing•13 May 2026
ASICS Enters Beauty Without a Single Cosmetic. 'Get The Glow' Is a Campaign the Industry Has Never Seen
Social Media•13 May 2026
Why Are You Paying 400% More for "Ordinary" Coffee? - Premium Mediocre Marketing, or the Mechanism That Spends Your Budget in Silence
Digital•12 May 2026
LAVAZZA — Official Coffee of the Internazionali BNL d'Italia 2026
Marketing•12 May 2026
Influencer Marketing in 2026: The Human Factor Beats Algorithms
Social Media•8 May 2026
Quote of the daygrowth
The major value in life is not what you get. The major value in life is what you become.
Principle of the day
Differentiation
Advantage comes from delivering value differently or at lower cost than competitors; difference without value is not enough.
Michael PorterAmerican strategy professor and author of competitive-advantage conceptsSource: Strategy and competitive advantage
Quote of the daychange
To improve is to change; to be perfect is to change often.
Quote of the dayquality leadership
The job of management is not supervision, but leadership.
Principle of the day
Social proof
Under uncertainty, people observe others’ behavior; social proof must be truthful, current and relevant to the audience.
Robert CialdiniAmerican psychologist and author on social influenceSource: Principles of Persuasion
Gen Z Doesn't Buy Products. It Buys Meaning — and It's Rewriting the Rules of Retail
Social Media•7 May 2026
ZEN.COM and Mastercard with Messi — "Precision and Control" as the New Language of Fintech
Marketing•7 May 2026
City Marketing: How Did Shakira's Copacabana Concert Become a City Branding Textbook?
Trends•5 May 2026
DRUTEX – Bytów giant enters a new dimension of communication
Marketing•4 May 2026
GEO – Generative Engine Optimization. Why brands that ignore it will lose tomorrow's customers they can't even see today
Marketing•4 May 2026
OKAÏDI POLAND – End of 16 years of presence in Poland
News•1 May 2026
AUDI Q3 – Morgan Freeman Says "Yes" and Changes the Rules of the Game in Car Advertising
Marketing•29 April 2026
McDonald's: How the Golden Arches Conquered the Internet and Changed the Rules of Marketing
Social Media•29 April 2026
Coachella 2026 – How Brands Conquered the Desert and Revolutionised Experiential Marketing
Marketing•24 April 2026
ESET Expert Hacked Facial Recognition With $300 Glasses. "Seeing Is No Longer Believing"
Curiosities•23 April 2026
Apple: The End of the Tim Cook Era. Who Will Be the Next CEO?
Career•22 April 2026
BAD PORTIER launches the CARBON jacket. "You can't control what happens to you. You can only control what you wear"
Social Media•22 April 2026
818 Tequila – How Did Kendall Jenner Turn an Area Code into a Lifestyle Empire?
Social Media•17 April 2026
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