The newly established company within Group One – ReveScore – has become the first technology partner of the DoubleClick marketing platform, owned by Google. Under this partnership, the ReveScore team will be responsible for sales, support, service, and consulting related to all DoubleClick by Google services in 30 CEE countries.

ReveScore becomes partner of DoubleClick by Google

ReveScore (Group One) will sell the technology and tools offered by the DoubleClick platform and provide support to clients in leveraging all DoubleClick by Google solutions. ReveScore will also offer additional services related to implementation, training workshops, technical support, and ongoing client service for users of this technology. The company’s scope covers 30 CEE countries, including: Poland, Lithuania, Latvia, Estonia, Czechia, Belarus, Ukraine, Slovakia, Hungary, Romania, Moldova, Bulgaria, Slovenia, Croatia, and Serbia. Additional countries in the region may be included as needed.

This is a major recognition for us that Google chose us as the technology partner for the DoubleClick platform in Central and Eastern Europe. This achievement is primarily due to the Value Media team, which successfully utilizes DoubleClick solutions in client campaigns on a daily basis. Certainly, this partnership opens new growth opportunities for our entire group – says Kamil Wiszowaty, CEO of ReveScore. Our company is not only growing rapidly but also has the most extensive experience in using this technology. Our business innovation, creativity, awareness of global trends, and marketing expertise are essential to delivering and implementing DoubleClick solutions in other organizations – he adds.

New leadership of ReveScore company

Kamil Wiszowaty has been appointed CEO of ReveScore, and Mirosław Sudoł will take on the role of COO. The new company will also hire an additional team responsible for technical and subject-matter support for ReveScore clients, as well as implementing a system for managing short-term projects.

Group One is an independent marketing communications group in the Polish market. The group includes advertising agencies Change and Gong, media houses Value Media and Media+, as well as SALESTUBE – an ecommerce performance agency.

DoubleClick by Google is a platform for managing search ads and helps agencies and marketing specialists effectively manage large marketing campaigns.

Concepts from the article

Media. Channels and platforms through which communication reaches audiences: internet, print, television, radio, outdoor, podcasts, newsletters, and social media. In marketing, media also refers to the purchase and planning of ad placements.

Dlaczego to ważne: This is the marketer’s playing field: choosing the right channels determines whether the message reaches the right people at a reasonable cost. Media is also an expense — often the largest item in a campaign budget.

Kiedy się stosuje: In every campaign planning: selecting channels based on target audience, objective, and budget.

Czym grozi pominięcie: A great creative in the wrong media is a message sent nowhere — it reaches the wrong people, at the wrong time, and at too high a cost.

Summary

ReveScore, a company created within Group One, has become the first technology partner of the DoubleClick by Google platform. The team will take over sales, implementations, training, and technical support for clients in 30 Central and Eastern European countries, including Poland, Czechia, Ukraine, and Hungary.

Kamil Wiszowaty will lead ReveScore as CEO, and Mirosław Sudoł will serve as COO. The company plans to hire an additional team responsible for client support and implementing a system for managing short-term projects.