Polish company with a charming name, "U Jędrusia", producer of chilled ready meals, has become a Product Partner of Bundesliga team Borussia Dortmund. Under the agreement for the upcoming football season, the Polish company, as a Product Partner, will promote its products under the specially created brand for the German market, Krupinski – Polnische Spezialitäten.
„Product Partner Borussia Dortmund”
Product Partner Borussia Dortmund
Throughout the duration of the agreement, the company "U Jędrusia" will be allowed to use the title "Product Partner Borussia Dortmund" and the club's official product partner logo in advertisements and public relations activities. Under the signed contract, the company also gained the right to display the Krupinski – Polnische Spezialitäten logo on digital screens, in the fan magazine available at all Bundesliga matches, on the official Borussia Dortmund website, and on product partner boards located in the stadium hall and in the VIP area.
Krupinski – Polnische Spezialitäten for football fans
Krupinski for football fans
During Borussia Dortmund's Bundesliga matches, advertisements for Krupinski – Polnische Spezialitäten products will be shown on stadium screens. The contract also allows communication with German Borussia Dortmund fans through social media.
Planned are also lotteries and a special episode about the company "U Jędrusia" products to be aired on the popular cooking show „Nobby kocht”. Additionally, the contract permits the sale of selected Krupinski – Polnische Spezialitäten products inside the Borussia Dortmund stadium, so every fan can discover and fall in love with Polish delicacies.
Krupinski – Polnische Spezialitäten products are already available in German retail chains: Rewe, Kaufland, Edeka, and Buenting, with further dynamic market expansion planned in Germany.
Summary
Polish company "U Jędrusia" signed an agreement with Borussia Dortmund for the upcoming Bundesliga season, becoming the club’s Product Partner. Products will be launched in the German market under the brand Krupinski – Polnische Spezialitäten, with the logo appearing on digital screens, the club's website, and in VIP area boards.
The contract also includes stadium screen advertising, social media engagement, lotteries, and a special episode on the cooking show "Nobby kocht". Krupinski products are already available in Rewe, Kaufland, Edeka, and Buenting chains, with further sales expansion planned.
