IgnitionOne, a provider of data-driven marketing, was recognized by DigiDay.com in this year’s Digiday Signal Awards. The popular U.S. platform awarded the Digital Marketing Suite (DMS) solution in the category “Best Cloud Data Integration Platform.” The system, which is based on advanced scoring, is also available in Poland.
Digiday Signal Awards for Digital Marketing Suite
DigiDay.com, a U.S. website dedicated to digital marketing and media, has once again announced the winners of the Digiday Signal Awards. The awards are given to the best marketing and advertising technologies.
Scoring and 1:1 communication
Digital Marketing Suite (DMS), which relies on a specialized method of evaluating customer behavior on a website (scoring), is the flagship product of IgnitionOne. Scoring, powered by advanced analytics tools, allows advertising messages to be tailored to individual users. IgnitionOne’s concept enables 1:1 communication, meaning personalized messaging for each individual, not for customer segments.
Case study: Toyota and results
Recently, the company expanded its DMS system with Facebook Custom Audiences and Google RSLA, i.e., retargeting based on scoring (Score Powered Audiences). The first case study confirming the effectiveness of the enhanced platform was Toyota's campaign. IgnitionOne, together with the car manufacturer, retargeted customers based on their car searches.
People who visited the website multiple times for a specific Toyota model could then see a Facebook ad for that exact car. The campaign launched in August 2015. To date, conversion increased by 360%, and CTR rose by 87%.
Digiday.com is a respected medium that sets new trends and stays ahead of the curve regarding the latest and most effective marketing and advertising solutions. Recognition of IgnitionOne’s work by such a brand means a lot to us. The Digiday Signal Awards honor proves that the scoring we’ve developed over the years is truly a solution worth attention. – comments Krzysztof Nowicki, Sales Manager at IgnitionOne.
Award gala in New York
Digiday.com is a U.S.-based technology website focused on modern advertising and marketing. The platform promotes trends not only through publishing but also by honoring the best companies in marketing and advertising. The Digiday Awards gala will take place on November 17 in New York City.
Key terms from the article
CTR — Click-Through Rate / Klickrate. A percentage value indicating the proportion of people who saw an ad, link, or email and clicked on it. It is used to assess the attractiveness of ad content, the message, and audience targeting.
Why it matters: Measures the first reaction to the message: How many of those who saw it clicked on it? It quickly reveals whether the design and topic capture attention.
When to use it: When evaluating ad content, email subject lines, and audience selection; always used together with conversion, never as a substitute.
Risk of ignoring it: Without click-through rate, you cannot distinguish between an ignored and a successful campaign — impressions grow, but no one progresses.
Summary
IgnitionOne won the Digiday Signal Awards in the category “Best Cloud Data Integration Platform” for its scoring-based Digital Marketing Suite (DMS). The system enables 1:1 communication by analyzing user behavior on websites.
Expanding DMS with Facebook Custom Audiences and Google RSLA led to Toyota’s campaign, which achieved a 360% increase in conversion and 87% higher CTR. The awards gala will be held on November 17 in New York City.
