The tender for digital campaign management by HBO has been won by media agency MediaCom, which will handle all of HBO’s online channels across several European markets.

MediaCom wins HBO tender

HBO has chosen the MediaCom network of media agencies to manage its digital activities. The agency will now be responsible for executing all of HBO’s promotional actions online. The tender covers collaboration with the media agency in markets including: Poland, the Czech Republic, Romania, and Hungary. Further details about the tender are not available.

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MediaCom works for its clients by leveraging cross-channel communication to amplify their brand value and improve business results. MediaCom manages marketing communications and media buying, developing and optimizing content — defined as any form of client communication. It is part of the world’s largest marketing holding.

Its current competencies include advertising, sponsorship, online campaigns, social media, direct response, celebrity endorsements, and word-of-mouth marketing.

Key terms from the article

Marketing. A set of activities aimed at understanding customer needs, building offer value, communication, acquiring customers, and measuring results. Includes strategy, research, branding, media, campaigns, sales, and analytics.

Dlaczego to ważne: It brings order to the whole process: from understanding the customer, through the offer and communication, to measuring results. Good marketing starts before advertising — with the product, pricing, and distribution.

Kiedy się stosuje: Continuously, as a company function — not a one-off action: research, strategy, campaigns, analysis, iteration.

Czym grozi pominięcie: Without strategy, marketing reduces to random promotional actions — lots of traffic, little direction, and results that can't be replicated.

Marketing. Ein Bündel von Maßnahmen zur Ermittlung der Kundenbedürfnisse, zur Schaffung von Wert für das Angebot, zur Kommunikation, zur Kundenakquise und zur Messung der Ergebnisse. Umfasst Strategie, Marktforschung, Marke, Medien, Kampagnen, Vertrieb und Analytik.

Dlaczego to ważne: Ordnung in die Gesamtheit: von der Kundenverständnis über das Angebot und die Kommunikation bis hin zur Ergebnismessung. Guter Marketing beginnt vor der Werbung – mit Produkt, Preis und Distribution.

Kiedy się stosuje: Ständig, als Unternehmensfunktion – nicht als Einzelaktion: Forschung, Strategie, Kampagnen, Analyse, Iteration.

Czym grozi pominięcie: Ohne Strategie reduziert sich Marketing auf zufällige Werbeaktionen – viel Traffic, wenig Zielrichtung und Ergebnisse, die nicht reproduzierbar sind.

Summary

The tender for HBO’s digital campaign management has been won by the MediaCom network of media agencies. The agency will execute all online promotional activities for HBO in four markets: Poland, the Czech Republic, Romania, and Hungary. Further details of the tender were not made public.

MediaCom is part of the world’s largest marketing holding. In addition to online advertising and social media campaigns, its competencies include sponsorship, direct response, celebrity endorsements, and word-of-mouth marketing.