Samsung focuses on enhancing the image and recommendation potential of Samsung Galaxy smartphones. The agency Faster&Better will handle the brand’s efforts in this area, complementing its ongoing customer care program online.
Within the original communication platform GalaxyBuddies, the agency will run a series of micro-campaigns involving influencers and brand enthusiasts. This will be the first campaign showcasing flagship smartphones in a lifestyle context. Activities will span digital platforms including: blogs, discussion forums, Instagram, Facebook, Snapchat, and Twitter.
The campaign launch is scheduled for early August. GalaxyBuddies is another project entrusted to Faster&Better by Samsung. Previously, the agency won the tender for the customer care program, which has been implemented since the beginning of the year as ongoing support for the mobile devices category.
Summary
Samsung has assigned agency Faster&Better to manage the image and recommendation potential of Galaxy smartphones. Within the GalaxyBuddies platform, a series of micro-campaigns featuring influencers and brand enthusiasts will be launched — the first campaign to present flagship models in a lifestyle context. Activities will cover blogs, forums, and social media platforms including Instagram, Facebook, Snapchat, and Twitter, with launch planned for early August.
This is another project for Faster&Better by Samsung — previously, the agency won the tender for the customer care program, which has been running since the start of the year as ongoing support for mobile devices.
