SUBWAY, the global sandwich restaurant chain, unveiled a refreshed logo and a new, expressive brand symbol. The new logo debuted for American viewers in the U.S. on August 5 during a Friday television advertising block. From 2017, it will appear in the brand's materials worldwide.

Rebranding

SUBWAY embraces a new brand identity

The creation of the new logo and symbol — as described by the company's CEO — marks another step in the brand's evolution, following recent menu changes and the launch of SUBWAY Digital, a team dedicated to exploring technology trends and developing the brand's digital strategy.

“We’re in the midst of a dynamic transformation aimed at meeting the evolving needs of our guests whose tastes continue to change,” says Suzanne Greco, President and CEO of SUBWAY. “SUBWAY is recognized worldwide. The new visual identity allows us to look at the brand with fresh eyes and think about it in more innovative ways. The new logo is clear, authentic, and also connects with our brand’s heritage.”

New logo: minimalism and (almost) sans-serif typography

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Minimalism and simplified arrows

The original logo colors have been updated to suit modern needs and ensure compatibility across all communication platforms. The signature “arrows” associated with Subway have been simplified and transformed into a distinct brand mark.

Advertising and rollout in 2017

Two new promotional films featuring the new logo — “Clean Slate” and “Everyone” — were aired in American television on August 5 during prime time. The ads were also distributed on social media platforms.

The new logo, brand symbol, and additional visual elements will appear in all SUBWAY restaurants, media campaigns, and social media channels worldwide starting early 2017.

As seen, more brands are embracing logo changes. Recently, Mastercard, now — Subway.

Summary

SUBWAY joins a growing list of brands rebranding their logos. The new logo and brand symbol debuted on August 5 in U.S. television during a Friday advertising block, showcased in the commercials “Clean Slate” and “Everyone.” The launch coincides with a menu update and the creation of the SUBWAY Digital team.

President and CEO Suzanne Greco emphasizes that the new identity is transparent and authentic while still respecting the brand’s history. The simplified “arrows” will serve as a clear brand identifier, with full rollout in restaurants and media worldwide planned for early 2017. Mastercard previously underwent a similar change.