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Quote of the daystrategic results

Effectiveness is doing the right things; efficiency is doing things right.

Peter F. DruckerAustrian-born American management thinker and author on strategyAttributed

Principle of the day

Pareto principle (80/20 rule)

The Pareto principle states that a minority of causes often accounts for a majority of effects; in marketing, identify the customers, channels and actions with the greatest impact.

Vilfredo ParetoItalian economist associated with the 80/20 principleSource: Applying the Pareto Principle in Your Marketing—the 80/20 Rule

Quote of the dayleading by example

I wouldn’t ask anyone to do anything I wouldn’t do myself.

Indra NooyiIndian business executive and former CEO and chair of PepsiCoAttributedView profile: PepsiCo

Quote of the dayadvantage through differentiation

There is no such thing as a commodity.

Theodore LevittGerman-born American economist and Harvard Business School professorSource: Marketing Success Through Differentiation—of Anything

Principle of the day

Principle of least effort

Users generally choose the path requiring the least effort; content and navigation should match their intent.

George Kingsley ZipfAmerican linguist and philologist associated with Zipf’s lawSource: Laws of UX