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Merger of Giants – A New Global Advertising Leader?

20 January 2025

Principle of the day

Recency and availability

People recall recent or readily available information more easily; repeated visibility is not the same as truth or quality.

Amos Tversky and Daniel KahnemanResearchers of heuristics and cognitive biasesSource: Availability heuristic

Quote of the dayservice quality

Quality in a service or product is not what you put into it. It is what the customer gets out of it.

Peter DruckerAustrian-American management thinker and business authorAttributed

Quote of the dayhabits

Winners are those people who make a habit of doing the things losers are uncomfortable doing.

Ed ForemanAmerican entrepreneur and speakerAttributed

Principle of the day

Pareto principle (80/20 rule)

The Pareto principle states that a minority of causes often accounts for a majority of effects; in marketing, identify the customers, channels and actions with the greatest impact.

Vilfredo ParetoItalian economist associated with the 80/20 principleSource: Applying the Pareto Principle in Your Marketing—the 80/20 Rule

Quote of the daycustomers as advocates

Customers who love you will market for you more powerfully than you can possibly market yourself.

Jeanne BlissAmerican customer-experience expert and author on loyaltyAttributed

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