INFLUENCER MARKETING - 14 facts that will help you understand and leverage the latest trend
Digital•31 May 2018
Marketing
#Marketing
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Image or sales campaigns? This division makes no sense!
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Case Study: We Have Nothing to Talk About, But You'll Still Want To!
Marketing•22 March 2017
Santander Consumer Bank Partners with Automotive Vlog
Pitches•10 March 2017
Quote of the dayuncontested market space
It is about creating and capturing uncontested market space, thereby making the competition irrelevant.
Principle of the day
Recency and availability
People recall recent or readily available information more easily; repeated visibility is not the same as truth or quality.
Amos Tversky and Daniel KahnemanResearchers of heuristics and cognitive biasesSource: Availability heuristic
Quote of the daystrategic results
Effectiveness is doing the right things; efficiency is doing things right.
Quote of the daytechnology change management
…know what must change and what must endure.
Principle of the day
Customer lifetime value
Customer acquisition is economically sound when expected relationship margin exceeds acquisition and service costs.
Source: Customer lifetime value
A Pen, a Mug, a Notebook… – Does It Still Work?
Inspiracje•8 March 2017
Blame Us with a new beauty brand
Pitches•7 March 2017
NuOrder for Poland's first financial comparison site
Pitches•7 March 2017
Tarczyński Campaign Finale - "According to Many, the Best Kabanosy in the World"
Marketing•3 March 2017
Deloitte Digital wins pitch for a PepsiCo group brand
Pitches•27 February 2017
Will AI technology replace marketers? (report)
IT•22 February 2017
Sephora Concludes Tender for Social Media Services
Pitches•21 February 2017
KROSS partners with a new social media agency
Pitches•20 February 2017
New agency makes its market debut
Marketing•15 February 2017
Wyborowa selects McCann & MRM for brand communication strategy
Pitches•7 February 2017
Pepsi Launches Winter Campaign 'Winter is a Moment. Seize It'
Marketing•9 January 2017
Prudential selects Publicis as new creative agency
Pitches•5 January 2017
MSN Poland expands team and launches ad purchasing options
Digital•14 December 2016
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