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Marketing
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What Did INFLUENCER MARKETING Look Like in March?
11 April 2020
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Digital•18 December 2019
Quote of the dayquality control
Quality control is applicable to any kind of enterprise; in fact, it must be applied to every enterprise.
Principle of the day
Anchoring effect
The first salient number can influence later judgments; reference prices must be truthful and communicated fairly.
Daniel Kahneman and Amos TverskyPsychologists whose work on heuristics influenced behavioral economicsSource: Anchoring
Quote of the dayservice quality
Quality in a service or product is not what you put into it. It is what the customer gets out of it.
Quote of the dayrisk
It’s OK to have your eggs in one basket as long as you control what happens to that basket.
Principle of the day
Reciprocity
People are more likely to reciprocate value received earlier; free value should be real, useful and not covertly coercive.
Robert CialdiniAmerican psychologist and author on social influenceSource: Principles of Persuasion
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Business 30% More Effective with This Strategy
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