Agency McCann & MRM selected to develop Wyborowa brand communication strategy for both the local market and international arena.

Wyborowa, one of the most popular vodka brands, has entrusted agency McCann & MRM with developing a 3600 brand communication strategy for both the Polish market and global communications. The agency was selected through a competitive tender. McCann & MRM's proposals were rated highest in both strategic and creative dimensions. The global reach of McCann & MRM and its knowledge of key markets for the brand were decisive factors in awarding the agency the task of preparing and implementing the global brand communication strategy.
„Wyborowa is one of the domestic brands that is among the most recognizable in Poland and worldwide. We are extremely proud that such a prestigious client has entrusted us with such a responsible task as further building the brand and supporting its business ambitions, both in the local market and on a global scale” – said Wojciech Borowski, President of the Management Board of McCann Worldgroup.


Summary

Wyborowa and McCann & MRM: brand communication strategy

Wyborowa has chosen agency McCann & MRM to develop its brand communication strategy — both in the Polish market and globally. The agency won the contract through a tender, and its proposals were rated highest in strategic and creative terms.

The decision was based on McCann & MRM's global reach and its knowledge of key markets for the brand. Wojciech Borowski, President of the Management Board of McCann Worldgroup, emphasized the importance of the client's trust and the ambitions associated with further building the Wyborowa brand in Poland and around the world.