What Does Marketing in the Metaverse Look Like?
Digital•22 April 2022
Marketing
#Marketing
How to Make the Right Marketing Decisions? [GUIDE]
26 April 2022
8 Tips on How to Increase Sales
Guides•20 April 2022
Marketing Communication Trends 2022/2023
Marketing•10 April 2022
3 unconventional advertising campaigns [The North Face, Samsung, Dal.komm café]
Marketing•10 April 2022
What Will Replace Logos and 2D Graphics in Marketing Communication?
Marketing•28 March 2022
What Does a Good Marketing Brief Look Like? [GUIDE]
Marketing•27 March 2022
The Ten Commandments of Working with Influencers
Reklama•30 September 2021
Otodom Unveils New Visual Identity
Branding•8 September 2021
Marketer Expectations vs Reality
Marketing•6 August 2021
KitKat concludes tender
Pitches•4 August 2021
Quote of the daydecisive action
The most difficult thing is the decision to act, the rest is merely tenacity.
Principle of the day
Segmentation
Different segments have different needs, barriers and triggers; one message for everyone usually loses relevance.
Source: Market segmentation
Quote of the daycustomer value
Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.
Quote of the dayproductivity
Time is the scarcest resource, and unless it is managed, nothing else can be managed.
Principle of the day
Blue ocean strategy
Seek uncontested market space by increasing buyer value while changing the cost structure.
W. Chan Kim and Renée MauborgneAuthors of the blue-ocean strategy conceptSource: What is Blue Ocean Strategy?
Will Analytics in Online Shopping Increase Profits?
E-commerce•2 August 2021
e-Commerce and Online Video Are Driving Advertising Spend!
Marketing•26 July 2021
10 Most Interesting Examples of Guerrilla Marketing
Inspiracje•22 July 2021
REPORT: Expectations of business are growing
Raporty•19 July 2021
Smart Acquires Video Ad Buying Platform
Marketing•9 July 2021
Podcast as a Brand Communication Tool
Trends•29 April 2021
Political influencers more influential than brands
Marketing•29 April 2021
Digital ad spend in FMCG set to grow 7% a year
Reklama•28 April 2021
Maserati Has Settled Its Tender!
Pitches•27 April 2021
Brand as a family member or friend [REPORT]
Raporty•20 April 2021
Bahlsen Concludes Media Pitch
Pitches•19 April 2021
Nationale-Nederlanden Has Resolved Its Tender!
Pitches•6 April 2021
Marketing Industry Supports People with Down Syndrome
Marketing•19 March 2021
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