McCANN and Weber Shandwick for Reckitt Benckiser!
Pitches•13 January 2021
Marketing
#Marketing
SUPER BOWL 2021 - Advertising Review
5 February 2021
Pandemic and the B2B Market in 2020
Marketing•14 December 2020
How Does Emotional Marketing Work?
Reklama•10 December 2020
New Head of SEO at Havas Media Group!
Appointments•10 September 2020
Is Free Brand Promotion Online Possible?
Marketing•8 September 2020
How to Turn a Reputation Crisis into an Opportunity? [CASE STUDY]
Marketing•8 September 2020
Whirlpool concludes its pitch!
Pitches•7 September 2020
TOP 7 - The Most Interesting Campaigns from Around the World - August 2020 [VIDEO]
Inspiracje•28 August 2020
Will the Economic Crisis Affect the Advertising Industry?
Raporty•26 August 2020
Cats in Advertising: A Review of International Campaigns [GALLERY]
Na luzie•21 August 2020
Principle of the day
Recency and availability
People recall recent or readily available information more easily; repeated visibility is not the same as truth or quality.
Amos Tversky and Daniel KahnemanResearchers of heuristics and cognitive biasesSource: Availability heuristic
Quote of the daypurpose of business
The purpose of business is to create a customer.
Quote of the daysocial media and hierarchy
Hyperlinks subvert hierarchy.
Principle of the day
Blue ocean strategy
Seek uncontested market space by increasing buyer value while changing the cost structure.
W. Chan Kim and Renée MauborgneAuthors of the blue-ocean strategy conceptSource: What is Blue Ocean Strategy?
Quote of the dayartificial intelligence
With artificial intelligence, we are summoning the demon.
Grow Your Business with Twitter!
Social Media•20 August 2020
See Nissan's New Logo
Design•18 July 2020
HAVAS MEDIA launches new television service
Marketing•15 July 2020
Publish Your Own Book – Self-Publishing Is Going From Strength To Strength
Trends•5 July 2020
5 Ways to Keep Team Spirit Alive in an Online Team
Digital•19 June 2020
IPG Matterkind Appoints New Head Rafał Wyszyński
Marketing•17 June 2020
Mastercard Appoints New Social Media Agency
Social Media•10 May 2020
What Do Clients Expect from PR Agencies? – Technology, Strategy
Marketing•29 April 2020
Email marketing in a special situation
Guides•29 April 2020
What Lessons Can We Learn from the History of Crises?
Trends•26 April 2020
When Should Shops Move Online?
Digital•19 April 2020
7 of the Best Inspiring Ads from Around the World During the Pandemic
Inspiracje•15 April 2020
#StayHome: How Quarantine Affects How Brands Communicate
Marketing•11 April 2020
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