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Quote of the dayaction
The way to get started is to quit talking and begin doing.
Principle of the day
The long tail
A broad catalog of many niche products can create substantial aggregate demand; the platform must reduce discovery costs.
Chris AndersonAmerican author and former editor-in-chief of WiredSource: The Long Tail
Quote of the daysmarter online audiences
Companies that assume online markets are the same markets that used to watch their ads on television are kidding themselves.
Quote of the daymarkets as conversations
Markets are conversations.
Principle of the day
Single message
One creative or page should have one primary goal and one dominant message; extra information should support it.
Source: How Users Read on the Web
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