Samsung's newest ad for this year's Rio Olympics blends national anthems, which "mix" thanks to the upcoming Games and Samsung phones. Botswana, France, New Zealand—just a few of the countries whose anthems can be heard.

One world, one anthem

With the start of each anthem, we are transported to a new location that contrasts with the anthem’s origin. So, a woman in Paris sings the anthem of Malaysia, and the anthem of New Zealand resounds loudly in England. Samsung emphasizes that we live in a world without borders. The "anthem" likely also reflects the brand's effort to unite the world through technology and borderless communication.

Summary

Samsung created a spot for the Rio Olympics where national anthems interweave. As each song plays, viewers are transported to a new location—a woman in Paris sings Malaysia's anthem, while New Zealand's anthem can be heard in England. Countries featured include Botswana, France, and New Zealand.

This approach illustrates the idea of a borderless world and the brand's vision of connecting people through technology and communication.