Joanna Czekaj leaves Google to join SalesTube (Group One), where she will take on the role of Managing Director.

New role at SalesTube (Group One)

Joanna Czekaj is returning to Group One. She will assume the position of Managing Director at SalesTube. Czekaj's responsibilities will include managing the agency, expanding its presence in the CEE region, and growing the client portfolio.

I’m glad to be back at such a moment. Anyone who heard what our plans are and the vision for SalesTube would accept this offer without hesitation. I’m convinced that with our team, we’ll quickly become a natural partner for the e-commerce market in Poland, and in the longer term, across the entire CEE region – comments Joanna Czekaj, Managing Director SalesTube (Group One). Group One is in a different place today than it was two and a half years ago, when I left for Google, but the mission of exceeding client expectations remains the same, and I strongly identify with it – she adds.

Experience at Google and Value Media

Joanna Czekaj previously worked at Value Media, where as Google Evangelist she was responsible for the rapid growth of SEM and Analytics departments.

For the last two years, Czekaj, as Industry Manager, collaborated with Google’s largest clients, including those in the FMCG, Tech-Telco, and Automotive sectors. Since January 2015, in the Client-Agency Team, she was responsible for relationships and strategic partnerships with media houses, as well as developing their key clients.

Certified Google Trainer

Joanna Czekaj became one of the first Certified Google Trainers in Poland in 2013. She also spoke at numerous industry events, including the largest SEM event in Poland – SEM Camp, Learn with Google, and Think Analytics. She is the author of several excellent case studies based on effective SEM and online analytics strategies. She actively supports entrepreneurial women, most recently as a mentor in the Girls go Startup program.

 

Group One is the largest independent marketing communications group in the Polish market. A “one stop shop”: strategy, media, creative, and technology under one roof. The group includes advertising agencies Change and Gong, media houses Value Media and Media+, and SALESTUBE – an e-commerce performance agency.

Concepts from the article

Media. Channels and platforms through which communication reaches audiences: internet, print, television, radio, outdoor, podcasts, newsletters, and social media. In marketing, media also refers to the purchase and planning of ad placements.

Why it matters: This is the marketer’s playing field: choosing the right channels determines whether the message reaches the right people at a reasonable cost. Media is also an expense — often the largest item in a campaign budget.

When to use: In every campaign planning: selecting channels based on target audience, objective, and budget.

Risk of neglecting it: A great creative in the wrong media is a message sent nowhere — it reaches the wrong people, at the wrong time, and at too high a cost.

Summary

Joanna Czekaj returns to Group One and becomes Managing Director of SalesTube. She will be responsible for managing the agency, expanding its presence in the CEE region, and growing the client portfolio. She emphasizes that she wants SalesTube to become a natural partner for the e-commerce market in Poland, and eventually the entire CEE region.

Previously, Czekaj worked at Google — as Industry Manager she collaborated with clients from FMCG, Tech-Telco, and Automotive industries, and since January 2015 in the Client-Agency Team she managed relationships with media houses. In 2013, she became one of the first Certified Google Trainers in Poland. Group One is the largest independent marketing communications group in the Polish market, uniting agencies such as Change, Gong, Value Media, Media+, and SalesTube.