Instagram launched yesterday the feature "Instagram Stories". It will allow 500 million Instagram users to post videos on the platform that disappear after 24 hours.
Instagram Stories vs Snapchat
Observers in the tech industry will surely notice that the new feature resembles Snapchat's functionality. "Instagram Stories" are available for iOS and Android, and the duration of disappearing videos is limited to 10 seconds.
Can Facebook finally "replicate" Snapchat’s functionality successfully? Previous attempts by the social network (e.g., adding status updates that don’t appear in the profile) have not yielded results. Will "Instagram Stories" fare better?
