Facebook's efforts have paid off. The platform, which strongly encouraged its users to adopt Messenger, can now boast over 1 billion active users of the app.
Facebook also revealed new statistics on how people use Messenger. Its users exchange over 17 billion photos monthly. They also send more than 22 million GIFs daily. Business communication on Facebook is growing: companies send over 1 billion messages to their customers each month.
The app is now the fourth of Facebook’s "properties" to reach 1 billion users. Messenger's success is truly impressive: especially considering that not long ago, only about 200 million people used it.
Summary
Messenger has reached over 1 billion active users, making it the fourth Facebook-owned app to hit this mark. Not long ago, only about 200 million people used it, showing the scale of its growth. Users exchange over 17 billion photos monthly and send more than 22 million GIFs daily.
Business messaging is gaining increasing importance — companies send over 1 billion messages to customers monthly, suggesting Messenger's growing role as a customer service channel.
