Steady Growth of the Advertising Market in Poland and Worldwide!
Trends•20 June 2017
ATL
ATL
TOP 5 - a subjective review of the best TV commercials of June!
6 July 2017
Do omnipresent ads irritate you? Spain has found a way to deal with them!
Na luzie•1 June 2017
Mercedes-Benz's Unusual Grow Up Campaign That Will Intrigue You!
Inspiracje•26 April 2017
How to Profit from Easter? Top 5 Easter Campaigns
Inspiracje•14 April 2017
Agnieszka Radwańska becomes ambassador of the LOTOS brand
Reklama•12 April 2017
#Thank You for Being Yourself – House SS17
Marketing•22 March 2017
James Franco Takes a Fish for a Walk. What's Going On?
Marketing•10 March 2017
Tarczyński Campaign Finale - "According to Many, the Best Kabanosy in the World"
Marketing•3 March 2017
Hipster coffee? McDonald's says NO
Inspiracje•23 February 2017
Deep Learning – the Key to Ultra-Precision in Online Advertising?
Marketing•22 February 2017
Quote of the daybrand purpose
People don’t buy what you do; they buy why you do it.
Principle of the day
Build–measure–learn loop
Build an experiment, measure behavior, learn, and decide whether to persevere, pivot or stop.
Eric RiesAmerican entrepreneur and author of the Lean Startup conceptSource: The Lean Startup Principles
Quote of the daycustomer expectations
The key is to set realistic customer expectations, and then not to just meet them, but to exceed them—preferably in unexpected and helpful ways.
Quote of the dayresponsible technology
You need to steward good tech. Put bluntly, you need to manage the upsides and the downsides of technology at the same time.
Principle of the day
Fitts’s law
The time to reach a target depends on its size and distance; important interface elements should be easy to point at and click.
Paul FittsAmerican experimental psychologist associated with Fitts’s lawSource: Fitts’s Law and Its Applications in UX
Havas runs campaign during new "Idol"
Marketing•16 February 2017
Pepsi Launches Winter Campaign 'Winter is a Moment. Seize It'
Marketing•9 January 2017
Paris Hilton teams up with Lidl for hair gadget line
Marketing•4 January 2017
Dentsu employee dies of overwork
Marketing•17 October 2016
Nike's 'Iron Nun' in Latest ad Campaign: 'Small Steps Lead to a Marathon'
Reklama•16 August 2016
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