NIVEA Club wins best interactive campaign globally! Project NIVEA Poland and agency GoldenSubmarine won the inaugural CCOE Awards — Beiersdorf’s contest evaluating all global brand advertising initiatives.
Award in Beiersdorf competition
Over a hundred advertising campaigns and actions were submitted to the competition. The Club was recognized in the category Interactive Content. Its creative solutions for building engagement among online users were highly praised.
Polish project sets global benchmark
"We are very pleased with this award. Although it was the first edition of the competition, it attracted great interest among NIVEA marketers worldwide. We feel especially honored that our local initiative was recognized by experts and is now presented as the global benchmark for eCRM and engaging consumer content," says Joanna Augustyniak, Junior Digital & eCRM Manager, NIVEA Poland.
"This is an important project in executing the brand’s digital strategy. It meets women’s expectations and builds a community of loyal brand ambassadors. It’s truly rewarding when a Polish project receives such high praise from international experts. It motivates us to work even harder," adds Marta Krysik, vice president of GoldenSubmarine.
Over 130,000 members in six months
NIVEA Club becomes global eCRM benchmark
In the first six months since launch, more than 130,000 users joined the Club. Members receive regular e-learning courses with educational videos, articles rich in skincare knowledge, a glossary of product ingredients, a beauty product ranking crowdsourced by users, contests and quizzes, expert advice, and the opportunity to test selected products on their own skin — because who knows better than users which products will succeed in the market.
The Club is available at: http://www.nivea.pl/Porady/ext/pl-PL/moja-nivea.
