Young&Rubicam Poland launches XTB's first international campaign

Young&Rubicam Poland has launched XTB's first international campaign for one of Europe's largest brokerage firms.

Mads Mikkelsen stars in XTB campaign

Actor Mads Mikkelsen, known for films such as "James Bond: Casino Royale", "Hannibal", and the critically acclaimed "The Hunt (Jagten)", took part in the campaign.

The campaign, featuring Mikkelsen, will run on television, online, outdoor, and in print across 12 European markets.

Luis Tauffer, Executive Creative Director at Young&Rubicam Poland, commented:

Working with Mads is pure pleasure. His talent, professionalism, and the fact that he invests himself daily helped bring depth to the characters portrayed in the scripts.

XTB enables individual and institutional clients to access over-the-counter derivative markets. Though rooted in Poland, XTB has been expanding internationally for years and is currently active in more than 12 countries across Europe.

Summary

Young&Rubicam Poland is responsible for XTB's first international campaign, targeting one of Europe's largest brokerage firms. The ads feature actor Mads Mikkelsen, known for "Casino Royale", "Hannibal", and the award-winning "The Hunt". The campaign will run across television, online, outdoor, and print media in 12 European markets.

Executive Creative Director Luis Tauffer emphasized that Mikkelsen's own investment experience contributed to the authenticity and depth of the characters portrayed. XTB, a Polish-rooted firm, provides individual and institutional clients with access to over-the-counter derivative markets and currently operates in over 12 European countries.