Have you ever wondered how much those commercial clips — that, to your frustration, interrupt your favorite TV shows — might cost? If not, it’s time to discover the facts. Here are the world’s most expensive ads!
Ranking of the World's Most Expensive Ads
TV commercials — the source of irritation, the catalyst of curiosity. They are, however, unavoidable and indispensable. Everyone loves to hate them — but (almost) everyone watches them anyway. Yet among advertising clips, there are true gems. Sometimes they rely on a brilliant idea executed on a low budget... sometimes, however, millions are spent on their production.
Today, we present 7 of the most expensive ads in the world.
7th Place. Honda — USD 6.5 million (EUR 5.8 million)
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6th Place. Pepsi — USD 8.1 million (EUR 7.3 million)
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5th Place. Carlton Draught — USD 9 million (EUR 8.0 million)
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4th Place. Chrysler — USD 12 million (EUR 10.7 million)
Ranking of the World's Most Expensive Ads — From Honda to Chanel
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3rd Place. Aviva Insurance — USD 13.4 million (EUR 11.8 million)
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2nd Place. Guinness — USD 16 million (EUR 14.3 million)
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1st Place. Chanel — USD 33 million (EUR 29.4 million)
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Which ad, in your opinion, is worth its cost? Soon, we’ll publish a ranking of the most profitable advertising campaigns. Will any of the ads listed above make the cut? Are the world’s most expensive ads also the most profitable ones?
Summary
The list of the seven most expensive ads in the world begins with Honda, with a budget of USD 6.5 million (EUR 5.8 million), and ends with Chanel, which spent USD 33 million (EUR 29.4 million). Between them are campaigns by Pepsi (USD 8.1 million), Carlton Draught (USD 9 million), Chrysler (USD 12 million), Aviva Insurance (USD 13.4 million), and Guinness (USD 16 million).
The article authors note that a high budget is not the only path to a standout ad — some clips are based on brilliant ideas executed on low budgets. They also preview a future ranking of the most profitable advertising campaigns, to determine whether the most expensive ads are also the most profitable.
