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ATL
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Burger King shows mould in its new campaign
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Quote of the daydecisive action
The most difficult thing is the decision to act, the rest is merely tenacity.
Principle of the day
Moore’s law
The historical observation described rapid growth in transistor density; in business it highlights that technology advantage requires continuous adaptation.
Gordon MooreAmerican engineer and Intel co-founderSource: Gordon Moore and Moore’s Law
Quote of the dayquality conformance
Quality is conformance to requirements.
Quote of the dayadvantage through differentiation
There is no such thing as a commodity.
Principle of the day
Strategic choice
Strategy requires choices and trade-offs; a company trying to be everything to everyone loses a clear position.
Michael PorterAmerican strategy professor and author of competitive-advantage conceptsSource: Strategy and competitive advantage
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