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12 September 2026

Principle of the day

Search intent

Content should satisfy the user intent behind a query, not merely contain its keywords.

Source: Creating helpful, reliable, people-first content

Quote of the daybrand transparency

Most marketing programs are based on the fear that the market might see what’s really going on inside the company.

Christopher Locke, Rick Levine, Doc Searls and David WeinbergerAmerican authors of The Cluetrain Manifesto on networked communication and marketingSource: The Cluetrain Manifesto

Quote of the dayaction

Action is the foundational key to all success.

Pablo PicassoSpanish painterAttributed

Principle of the day

Social proof

Under uncertainty, people observe others’ behavior; social proof must be truthful, current and relevant to the audience.

Robert CialdiniAmerican psychologist and author on social influenceSource: Principles of Persuasion

Quote of the daychange

Some people don’t like change, but you need to embrace change if the alternative is disaster.

Elon MuskFounder of SpaceX and CEO of TeslaAttributedView profile: Tesla

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