3 offices worldwide: How Warsaw Creative breaks marketing conventions
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ATL
ATL
IKEA - new positioning and format
8 September 2023
INVEST KOMFORT Launches Innovative Campaign
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MOBILE ADVERTISING - YouTube for advertisers - managing brand safety and suitability
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Top 5 Marketing Campaigns of Q3 2022
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TOP 6 Storytelling Ads That Win Hearts
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Top 5 Stunning TV Commercials
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TOP 5 Most Heartwarming Ads of 2022
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Top 5 Funniest TV Ads of 2022
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TOP 10 Christmas Ads
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The Ten Commandments of Working with Influencers
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Quote of the daydata-driven management
He who runs his company on visible figures alone will soon have neither company nor visible figures to work with.
Principle of the day
Goodhart’s law
When a measure becomes a target, it ceases to be a good measure; KPIs should be paired with quality controls and broader context.
Charles GoodhartBritish economist associated with Goodhart’s lawSource: What is Goodhart’s Law?
Quote of the dayleadership
Patience is a virtue, and I’m learning patience. It’s a tough lesson.
Quote of the daystrategic quality
Where is quality made? Quality is made in the boardroom.
Principle of the day
Metcalfe’s law
The value of a network grows with the number of possible connections among its participants; growth should also be assessed by user quality and activity.
Robert MetcalfeAmerican engineer and co-inventor of EthernetSource: Metcalfe’s law
10 Most Interesting Examples of Guerrilla Marketing
Inspiracje•22 July 2021
Digital ad spend in FMCG set to grow 7% a year
Reklama•28 April 2021
Healthy Habits in the Graal Brand Campaign [CAMPAIGN]
Reklama•12 March 2021
How Does Emotional Marketing Work?
Reklama•10 December 2020
Facebook and the eFkropka Foundation in a joint social campaign #LetsTalk
Reklama•2 December 2020
The new advertising trend "Back to the new normal"
Reklama•5 October 2020
Automotive industry sees the sharpest decline!
Marketing•23 September 2020
TOP 7 - The Most Interesting Campaigns from Around the World - August 2020 [VIDEO]
Inspiracje•28 August 2020
Apple Resellers Join Forces!
Marketing•20 August 2020
Adidas has awarded its agency tender
Pitches•15 July 2020
HAVAS MEDIA launches new television service
Marketing•15 July 2020
Pinterest's New Advertising Solutions for E-commerce
Social Media•13 July 2020
Augmented reality in advertising is no longer science fiction
Reklama•1 July 2020
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