Jokes That Build Brands: How Big Companies Earn Millions of Impressions on April Fools' Day
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Quote of the daypurpose of business
The purpose of business is to create a customer.
Principle of the day
Moore’s law
The historical observation described rapid growth in transistor density; in business it highlights that technology advantage requires continuous adaptation.
Quote of the daycustomer value
Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.
Quote of the daypositioning
The ultimate marketing battleground is the mind, and the better you understand how the mind works, the better you’ll understand how positioning works.
Principle of the day
Brooks’s law
Adding people to a late software project usually makes it later because of communication and onboarding costs.
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Events•8 October 2024
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