Kantar BrandZ 2026 ranked SAMSUNG 61st, valuing the brand at USD 48.736 billion after 67% year-on-year growth.
BrandBrand
Samsung
South Korean technology brand shaping smartphones, displays, semiconductors and connected homes.
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Global brand
Samsung — Key information
1969Founded
South KoreaCountry of origin
Samsung Electronics Co., Ltd.Brand owner
SuwonCity
270,000Employees
#61Kantar BrandZ 202648.736 mld USD
Lee Jae-yongprzewodniczący zarządu Samsung Electronics
75Articles on Mediarun.com
Brand intelligence
Milestones and scale
Events and rankings that shaped the brand.
Samsung Electronics began operations in 1969; Samsung Group founder Lee Byung-chul was one of its driving forces.
The original Galaxy S launched in 2010 with a Super AMOLED display.
In 1998 Samsung introduced the world’s first flat-panel plasma television.
First publication mention.
Samsung
About the brand
Samsung grew from a South Korean electronics company founded in 1969 into one of the world’s most valuable technology brands. Today its name connects Galaxy smartphones, televisions, home appliances, semiconductors and displays used by manufacturers around the world.
The brand repeatedly moved consumer electronics forward. In 1998 Samsung introduced the world’s first flat-panel plasma television, while the Galaxy S launch in 2010 brought Super AMOLED displays to smartphones.
Kantar BrandZ 2026 ranks Samsung 61st globally, valuing the brand at USD 48.736 billion after 67% year-on-year growth.
Market intelligence
Global smartphone market
Worldwide shipment share. New devices only; refurbished units excluded.
22,7%
Samsung20,2%
Apple11,3%
Xiaomi10,5%
OPPO7,7%
vivoIn the media
Latest publications
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