ZEN.COM and Mastercard with Messi — "Precision and Control" as the New Language of Fintech
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ATL
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Principle of the day
Search intent
Content should satisfy the user intent behind a query, not merely contain its keywords.
Quote of the daybrand transparency
Most marketing programs are based on the fear that the market might see what’s really going on inside the company.
Quote of the dayaction
Action is the foundational key to all success.
Principle of the day
Social proof
Under uncertainty, people observe others’ behavior; social proof must be truthful, current and relevant to the audience.
Quote of the daychange
Some people don’t like change, but you need to embrace change if the alternative is disaster.
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