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Pitches

Pitches

Porsche Polska picks GONG after agency review

27 February 2026

Principle of the day

Occam’s razor

Do not multiply explanations beyond necessity; prefer the simplest explanation consistent with the evidence, but do not replace testing with simplicity.

William of OckhamMedieval philosopher and logician associated with this methodological principleSource: Brzytwa Ockhama

Quote of the daypositioning

The ultimate marketing battleground is the mind, and the better you understand how the mind works, the better you’ll understand how positioning works.

Jack TroutAmerican marketing strategist, co-creator of positioningAttributed

Quote of the dayrisk

The trouble is, if you don’t risk anything, you risk even more.

Erica JongAmerican writerAttributed

Principle of the day

Amdahl’s law

The speedup of a whole system is limited by the part that cannot be parallelized; find bottlenecks instead of optimizing everything at once.

Gene AmdahlAmerican computer architect and computer scientistSource: Amdahl’s law

Quote of the daycustomer knowledge

People in networked markets have figured out that they get far better information and support from one another than from vendors.

Christopher Locke, Rick Levine, Doc Searls and David WeinbergerAmerican authors of The Cluetrain Manifesto on networked communication and marketingSource: The Cluetrain Manifesto

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