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META - Global rollout of Meta AI assistant

9 April 2026

Principle of the day

Pareto principle (80/20 rule)

The Pareto principle states that a minority of causes often accounts for a majority of effects; in marketing, identify the customers, channels and actions with the greatest impact.

Vilfredo ParetoItalian economist associated with the 80/20 principleSource: Applying the Pareto Principle in Your Marketing—the 80/20 Rule

Quote of the daymindset

I’d rather be optimistic and wrong than pessimistic and right.

Elon MuskFounder of SpaceX and CEO of TeslaAttributedView profile: Tesla

Quote of the daysuccess

Success is simple. Do what’s right, the right way, at the right time.

Arnold H. GlasowAmerican businessman and aphoristAttributed

Principle of the day

Customer focus

Start with the customer problem and evidence of need, then design the message, product and channel.

Source: Customer Journey Mapping

Quote of the dayhonest advertising

We seriously have to challenge this culture where people are constantly being encouraged to consume stuff and to buy stuff in order for them to look successful or to look happy.

Sylvester ChaukeSouth African agency founder and brand architectSource: What if advertising was honest?

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