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Trends

Steady Growth of the Advertising Market in Poland and Worldwide!

20 June 2017

Quote of the daymarkets as conversations

Markets are conversations.

Christopher Locke, Rick Levine, Doc Searls and David WeinbergerAmerican authors of The Cluetrain Manifesto on networked communication and marketingSource: The Cluetrain Manifesto

Principle of the day

Claim substantiation

Advertising claims should be truthful, non-deceptive and supported by evidence appropriate to the claim.

Source: Advertising and Marketing

Quote of the dayaction

The most practical, beautiful, workable philosophy in the world won’t work — if you won’t.

Zig ZiglarAmerican motivational speaker and salesmanAttributed

Quote of the dayauthentic selling

The moment I stopped trying to be a good salesperson and I just started acting human was the moment they started treating me like a human, and they stopped treating me like a salesperson.

Colin CogginsAmerican sales professor, entrepreneur, and co-author of The Unsold MindsetSource: What we can learn from great salespeople (w/ Colin Coggins)

Principle of the day

Hick’s law

Decision time increases with the number and complexity of options; reduce unnecessary choices, group them and show a recommended path.

William Edmund Hick and Ray HymanResearchers of reaction time whose work underpins Hick’s lawSource: Hick’s Law

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