PANTONE has selected the color for the coming year. It is "greenery" — a shade of green. In an official statement, the company's vice president explained that the choice was not solely aesthetic, but also had political undertones.
"This color symbolizes the desire for societal change. The world is divided. We must be able to look at the world and come together as one society. This color is associated with innovation. Today, it holds greater significance than ever before" — reads the company's statement from PANTONE.
Why green specifically?
Pantone Institute is an institution founded over 50 years ago, known for advising companies and setting color trends. It also produces color identification systems used in printing. The first "Color of the Year" was introduced in 1999. Watch the video promoting the selected PANTONE color for the upcoming year, as well as a look at which colors were trending in previous years.
Pantone’s Color of the Year 2017: greenery and its meaning
Colors of the year in previous years:
Summary
Pantone has announced that the color of the year 2017 is "greenery" — a shade of green. The company's vice president emphasized in an official statement that the choice is not purely aesthetic: it symbolizes the desire for change in a divided world and is associated with innovation.
The Pantone Institute has been operating for over 50 years, advising companies and creating color identification systems used in printing. It first introduced the "Color of the Year" in 1999 — this year's decision thus continues nearly a two-decade tradition.
