Some things are meant to never change — and changing Calvin Klein’s logo feels like replacing a Christmas tree with a turkey. Under new leadership, the brand has decisively cut ties with its past.
New chapter for Calvin Klein
The fashion house and its namesake, Calvin Klein, never expected his greatest 'invention' would be... underwear. It was this that catapulted him to global fame, and wearing underwear with the CK logo became synonymous with good taste. Now, under new creative director Raf Simons (previously associated with houses like Dior) and collaborating with British designer Peter Saville, the brand has unveiled a brand-new, simplified logo. The results were shared on Instagram. The new logo features no distinction between uppercase and lowercase letters, and the spacing between letters has been standardized. Will it catch on?
Old Calvin Klein logo
New Calvin Klein logo
Summary
The Calvin Klein logo change marks a fresh direction for the fashion house. Raf Simons, newly appointed creative director, teamed up with British designer Peter Saville to create a streamlined version — devoid of case variation and featuring uniform letter spacing. The outcome was proudly shared on Instagram.
This isn’t the first brand identity shift in fashion, but for fans of the iconic CK underwear, it’s certainly symbolic. Will the new logo be as well-received as the old one? Only time will tell.
