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Trends

Trends

5 designer packagings that grab attention

6 February 2019

Principle of the day

Scarcity

Limited availability can increase perceived value, but scarcity claims must not be false.

Robert CialdiniAmerican psychologist and author on social influenceSource: Principles of Persuasion

Quote of the dayinnovation

Because the people who are crazy enough to think they can change the world are the ones who do.

Steve JobsCo-founder of Apple · Apple’s “Think Different” campaign (1997)AttributedView profile: Apple

Quote of the dayconsumer choice

The more options there are, the easier it is to regret anything at all that is disappointing about the option that you chose.

Barry SchwartzAmerican psychologist and author of “The Paradox of Choice.”Source: The paradox of choice

Principle of the day

Unintended consequences

Unintended consequences can undermine an intended effect; test reactions and side effects before a campaign.

Robert K. MertonAmerican sociologist who wrote about unintended consequences of social actionSource: Unintended consequences

Quote of the dayaction

Do not wait; the time will never be just right.

Napoleon HillAmerican self-help author (“Think and Grow Rich”)Attributed

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