Takeda Polska's Febrisan ad in superhero comic style
Marketing•13 October 2016
Marketing
Marketing•13 October 2016
Investments•13 October 2016
Marketing•13 October 2016

Marketing•30 September 2016

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Marketing•26 August 2016

Pitches•23 August 2016

Marketing•4 August 2016
Principle of the day
Build–measure–learn loop
Build an experiment, measure behavior, learn, and decide whether to persevere, pivot or stop.
Quote of the dayplanning
Plans are nothing; planning is everything.
Quote of the dayartificial intelligence
With artificial intelligence, we are summoning the demon.
Principle of the day
Simplicity
The less unnecessary effort an action requires, the lower the risk of abandonment; simplicity should be tested with users.
Quote of the daydata-driven management
He who runs his company on visible figures alone will soon have neither company nor visible figures to work with.

Curiosities•21 July 2016
Marketing•8 July 2016
Marketing•7 July 2016
Marketing•6 July 2016
Marketing•1 July 2016
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