Young & Rubicam Director to Judge in International Competition
Events•16 February 2017
Marketing
Marketing
Havas runs campaign during new "Idol"
16 February 2017
New agency makes its market debut
Marketing•15 February 2017
Zortrax Teams Up with Polish Agency for the US Market
Pitches•15 February 2017
Tesla drops "Motors" from its name
Marketing•8 February 2017
Deloitte named global leader in CRM and customer experience implementation
Marketing•7 February 2017
Wyborowa selects McCann & MRM for brand communication strategy
Pitches•7 February 2017
Johnson & Johnson acquires Swiss drug maker Actelion for EUR 6.8 billion
Marketing•26 January 2017
Coca-Cola in New, Simplified Style
Marketing•11 January 2017
WWF Poland picks K2 for new website
Pitches•9 January 2017
Pepsi Launches Winter Campaign 'Winter is a Moment. Seize It'
Marketing•9 January 2017
Quote of the daymobilizing leadership
Leadership is hard to define and good leadership even harder. But if you can get people to follow you to the ends of the earth, you are a great leader.
Principle of the day
Rule of seven
An audience often needs multiple exposures before deciding; frequency does not replace relevance or quality.
Source: Effective frequency
Quote of the daybrand perception
Your brand isn’t what you say it is. It’s what they say it is.
Quote of the daygrowth
Your time is limited, so don’t waste it living someone else’s life.
Principle of the day
Strategic choice
Strategy requires choices and trade-offs; a company trying to be everything to everyone loses a clear position.
Michael PorterAmerican strategy professor and author of competitive-advantage conceptsSource: Strategy and competitive advantage
Prudential selects Publicis as new creative agency
Pitches•5 January 2017
Paris Hilton teams up with Lidl for hair gadget line
Marketing•4 January 2017
Google uses OKR - Objectives & Key Results for years with success (guide)
Guides•3 January 2017
Reebok partners with Cut The Mustard for content marketing
Pitches•29 December 2016
Work-life balance - who needs it?
Marketing•20 December 2016
Atlantis to open in Hawaii, first US outpost of Dubai icon
Marketing•19 December 2016
What will the new year bring to the job market? Not much good
Marketing•19 December 2016
MSN Poland expands team and launches ad purchasing options
Digital•14 December 2016
Christmas tree worth over 11 million USD and billions in global holiday spending
Marketing•13 December 2016
Stanley Black & Decker chooses McCann & MRM as CEE hub
Marketing•7 December 2016
Pirelli's 2017 Calendar - Most Feminine Edition Yet
Trends•30 November 2016
Burger King trolls McDonald's on Halloween
Curiosities•31 October 2016
Digital Care expands into Lithuania and Latvia
IT•18 October 2016
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