In the United States, Halloween is another occasion for Americans to spend money. Marketers have seized the opportunity to use the holiday for more brand 'wars.'
This time, the target of the joke was McDonald's. Those who wanted to visit Burger King were surprised. The restaurant was ‘dressed up’ with a large sheet featuring the McDonald's logo and the message: ‘Booo! Just kidding! We’re still grilling our burgers with real fire! Happy Halloween!’. Watch the video!
Summary
Burger King’s Halloween prank at McDonald's expense
Burger King pulled off a Halloween prank at McDonald's expense — one of its restaurants was ‘dressed’ in a large sheet displaying the rival’s logo. The slogan read: ‘Booo! Just kidding! We’re still grilling our burgers with real fire! Happy Halloween!’, and the entire stunt is promoted via a video.
This is another example of fast food brands using humor and direct comparisons with competitors around holidays to grab media and customer attention.
