How Do Brands Build a "Masculine Customer Experience"?
Marketing•11 May 2017
Marketing
Marketing
New Growth Supervisor at McCann & MRM
22 May 2017
Gif marketing? An image that says more than a thousand words!
Digital•4 May 2017
Mercedes-Benz's Unusual Grow Up Campaign That Will Intrigue You!
Inspiracje•26 April 2017
TOP 10 online video ads in March
Marketing•26 April 2017
International Marketing Summit 2017 - the first conference devoted to expansion into international markets
Konferencje•24 April 2017
Marketing Trends for 2020 - Forecast
Marketing•13 April 2017
Discover the biggest consumer trends of 2017 and create effective campaigns! [Report]
Trends•10 April 2017
How to Start a Global Expansion as Cheaply as Possible?
E-commerce•6 April 2017
The "Lufthansa Memory Network" campaign – a competitor for Instagram?
Social Media•4 April 2017
#Thank You for Being Yourself – House SS17
Marketing•22 March 2017
Quote of the dayplanning
Plans are nothing; planning is everything.
Principle of the day
Pareto principle (80/20 rule)
The Pareto principle states that a minority of causes often accounts for a majority of effects; in marketing, identify the customers, channels and actions with the greatest impact.
Vilfredo ParetoItalian economist associated with the 80/20 principleSource: Applying the Pareto Principle in Your Marketing—the 80/20 Rule
Quote of the daychange
To improve is to change; to be perfect is to change often.
Quote of the daypurpose of business
The purpose of business is to create a customer.
Principle of the day
Strategic choice
Strategy requires choices and trade-offs; a company trying to be everything to everyone loses a clear position.
Michael PorterAmerican strategy professor and author of competitive-advantage conceptsSource: Strategy and competitive advantage
Case Study: We Have Nothing to Talk About, But You'll Still Want To!
Marketing•22 March 2017
James Franco Takes a Fish for a Walk. What's Going On?
Marketing•10 March 2017
Santander Consumer Bank Partners with Automotive Vlog
Pitches•10 March 2017
Blame Us with a new beauty brand
Pitches•7 March 2017
Visa Sets Out to Conquer Small Towns. It Will Offer... Cinemas
Marketing•3 March 2017
Tarczyński Campaign Finale - "According to Many, the Best Kabanosy in the World"
Marketing•3 March 2017
Monday PR to handle Nokia's communications
Pitches•27 February 2017
Deloitte Digital wins pitch for a PepsiCo group brand
Pitches•27 February 2017
Hipster coffee? McDonald's says NO
Inspiracje•23 February 2017
Deep Learning – the Key to Ultra-Precision in Online Advertising?
Marketing•22 February 2017
6 Ways to Build a Professional LinkedIn Profile
Guides•21 February 2017
Sephora Concludes Tender for Social Media Services
Pitches•21 February 2017
KROSS partners with a new social media agency
Pitches•20 February 2017
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