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Da Grasso Changes Logo and Unveils New Slogan

22 January 2024

Principle of the day

Jobs to be done

A customer hires a product to do a job in a context; study the situation and desired progress, not only demographics.

Clayton ChristensenAmerican innovation researcher and Harvard Business School professorSource: Know Your Customers’ “Jobs to Be Done”

Quote of the daybrand purpose

People don’t buy what you do; they buy why you do it.

Simon SinekBritish-American author and speaker known for the “Start With Why” conceptSource: How great leaders inspire action

Quote of the daystrategic choice

The essence of strategy is choosing what not to do.

Michael PorterAmerican Harvard Business School professor and scholar of competitive strategySource: What Is Strategy?

Principle of the day

Network effect

A product becomes more useful as the number of relevant users or partners grows; supply and demand must be designed together.

Source: Network effect

Quote of the dayintangible value

Marketing has done a very, very good job of creating opportunities for impulse buying.

Rory SutherlandBritish vice chairman of Ogilvy UK and advertising specialistSource: Life lessons from an ad man

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