Kärcher launches new logo

New typography and yellow bar

“The new Kärcher logo reflects the innovative character of our brand. It consistently communicates the promise of quality we make to our customers,” says Hartmut Jenner, CEO of Alfred Kärcher GmbH & Co. In the new logo, the typeface FF Clan Pro replaces the previously used Helvetica. The individual letters are now visually lighter and easier to read. The yellow bar beneath the company name references the color of the equipment. The logo can be used with or without the motto “makes a difference”.

The previously used emblem – three triangles in a square – has been separated from the logo. As a result, it is now less complex and more harmonious. The emblem itself will now function as a standalone corporate mark of the company founded by Alfred Kärcher. In the future, it will serve as a “seal” certifying the quality of the company’s products.

Summary

Kärcher launches new logo – typography and yellow bar

Kärcher refreshes its visual identity – in the new logo, Helvetica is replaced by FF Clan Pro, and the letters are lighter and easier to read. The yellow bar beneath the company name refers to the color of the equipment, and the mark can be used with or without the motto “makes a difference”. The changes are commented on by CEO Hartmut Jenner.

The previous emblem – three triangles in a square – is separated from the logo and will now serve as a standalone brand mark of the company founded by Alfred Kärcher, acting as a “seal” of product quality.