Calvin Klein unveils new logo as Raf Simons leads brand transformation
Trends•6 February 2017
All news
All news
Wyborowa selects McCann & MRM for brand communication strategy
7 February 2017
Brand Finance reveals world's most valuable brands in 2017
Finance•2 February 2017
Johnson & Johnson acquires Swiss drug maker Actelion for EUR 6.8 billion
Marketing•26 January 2017
Uber to expand beyond rides, starting with Poland
Investments•17 January 2017
VELUX awards media buying contract
Pitches•12 January 2017
Coca-Cola in New, Simplified Style
Marketing•11 January 2017
Real Estate Behind 157 Billionaires' Fortunes
Finance•10 January 2017
WWF Poland picks K2 for new website
Pitches•9 January 2017
Pepsi Launches Winter Campaign 'Winter is a Moment. Seize It'
Marketing•9 January 2017
Prudential selects Publicis as new creative agency
Pitches•5 January 2017
Principle of the day
Goodhart’s law
When a measure becomes a target, it ceases to be a good measure; KPIs should be paired with quality controls and broader context.
Charles GoodhartBritish economist associated with Goodhart’s lawSource: What is Goodhart’s Law?
Quote of the daycommunication
Your number one task as a speaker is to transfer into your listeners’ minds an extraordinary gift: a strange and beautiful object that we call an idea.
Quote of the daygrowth
You are the only person on earth who can use your ability.
Principle of the day
Build–measure–learn loop
Build an experiment, measure behavior, learn, and decide whether to persevere, pivot or stop.
Eric RiesAmerican entrepreneur and author of the Lean Startup conceptSource: The Lean Startup Principles
Quote of the dayresponsible technology
You need to steward good tech. Put bluntly, you need to manage the upsides and the downsides of technology at the same time.
Discovery appoints new Creative & Marketing Director in Poland
Career•5 January 2017
Paris Hilton teams up with Lidl for hair gadget line
Marketing•4 January 2017
Google uses OKR - Objectives & Key Results for years with success (guide)
Guides•3 January 2017
Reebok partners with Cut The Mustard for content marketing
Pitches•29 December 2016
Ad Blocking and Publisher Finances: Is There a Chance?
Internet•22 December 2016
Work-life balance - who needs it?
Marketing•20 December 2016
Atlantis to open in Hawaii, first US outpost of Dubai icon
Marketing•19 December 2016
What will the new year bring to the job market? Not much good
Marketing•19 December 2016
Google reveals most searched terms of 2016
Digital•14 December 2016
MSN Poland expands team and launches ad purchasing options
Digital•14 December 2016
Christmas tree worth over 11 million USD and billions in global holiday spending
Marketing•13 December 2016
AdBlock not enough? Seven facts marketers must know
Trends•11 December 2016
Apple ends support for more products
Technology•10 December 2016
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