VELUX – Poland's largest producer and exporter of roof windows, has awarded its media buying contract to MullenLowe MediaHub, which presented the most tailored media strategy to meet its needs.

Media agency MullenLowe MediaHub has taken over VELUX's media management from agency Arena. It also outperformed OMD and Havas Media in the bidding process. - MullenLowe Media Hub proposed the most suitable strategy for our media presence. We were convinced by their highly attractive and innovative concept, aligned with the brief we provided. Competitive pricing was also a significant factor. The experienced team of the agency impressed us with their professionalism, so we look forward to a fruitful, day-to-day collaboration – explains Agnieszka Cieśla-Dąbrowska, Head of Marketing Communications at VELUX.

MullenLowe MediaHub wins the tender

The agency’s responsibilities include planning, purchasing, and executing marketing activities across both offline and online channels.

About VELUX

VELUX Group and its sister companies in Poland, part of the Danish holding company VKR, are leaders in roof window manufacturing in Poland. The company’s offerings include a broad range of roof windows, flat roof windows, internal and external shutters, blinds, insulation kits, and remote control systems.

MullenLowe MediaHub is part of the global advertising group MullenLowe Group (Interpublic). It is the first company in Poland to receive the gold award for EFFIE Long Term Marketing Excellence. The agency supports its clients' projects with original, unique research – both quantitative and qualitative (e.g., Etnomedia, Mediacompass). Its clients in Poland include, among others: Selgros, ING Bank Śląski, Orlen, Decathlon, WWF, and others.

Key terms from the article

Marketing. A set of activities aimed at understanding customer needs, building offer value, communication, acquiring customers, and measuring results. Includes strategy, research, branding, media, campaigns, sales, and analytics.

Dlaczego to ważne: It brings order to the whole process: from understanding the customer, through the offer and communication, to measuring results. Good marketing starts before advertising — with the product, pricing, and distribution.

Kiedy się stosuje: Continuously, as a company function — not a one-off action: research, strategy, campaigns, analysis, iteration.

Czym grozi pominięcie: Without strategy, marketing reduces to random promotional actions — lots of traffic, little direction, and results that can't be replicated.

Media. Channels and platforms through which communication reaches audiences: internet, print, television, radio, outdoor, podcasts, newsletters, and social media. In marketing, media also refers to the purchase and planning of ad placements.

Dlaczego to ważne: This is the marketer’s playing field: choosing the right channels determines whether the message reaches the right people at a reasonable cost. Media is also an expense — often the largest item in a campaign budget.

Kiedy się stosuje: In every campaign planning: selecting channels based on target audience, objective, and budget.

Czym grozi pominięcie: A great creative in the wrong media is a message sent nowhere — it reaches the wrong people, at the wrong time, and at too high a cost.

Summary

VELUX, Poland’s largest producer and exporter of roof windows, has entrusted its media buying services to MullenLowe MediaHub. In the tender, the agency defeated OMD and Havas Media, taking over the contract from Arena. Responsibilities include planning, purchasing, and executing marketing activities both offline and online.

MullenLowe MediaHub is part of the global MullenLowe Group (Interpublic) and is the first company in Poland to win the gold award for EFFIE Long Term Marketing Excellence. The agency supports its projects with proprietary research, including Etnomedia and Mediacompass, and its clients in Poland include Selgros, ING Bank Śląski, Orlen, Decathlon, and WWF.